I strive to create meaningful connections for users through a strategic approach within the digital space.
My role as a product designer utilized all my skill sets for a micro product. My role as an art director utilized my skill set for a macro brand. By fulfilling both roles, I am an adaptive creative resource. I enjoy coming up with creative and strategic solutions, then executing them with collaborative team.
In the picture below I am brainstorming business solutions for common problems of a Rodan + Fields Consultant come across. Also shown here is the ideation process. I am contributing ideas focused on innovative services and digital products to support a more profitable platform for a Rodan + Fields Consultant.
Below is a version the design process.
After working on several teams from corporate to start up infrastructures, this design process is often used as a tool to achieve the end goal.