According to Stanford’s d.school’s definition of Design Thinking is “This process—which has been called design thinking—draws on methods from engineering and design, and combines them with ideas from the arts, tools from the social sciences, and insights from the business world.”. Having currently pursuing further education there, I strongly align myself with this definition. It takes a team to build an empire. Taking a look at behaviors at a different angles and uncovering human needs are a part of the design thinking process.
Supercell Teams. From previous experiences at Apple and having read an article on “super cell” teams, I am a big believer in cross team collaborating. When incubating ideas and problem solving takes different mindsets and perspectives. In previous education course “Scalable Innovation”, team members included of engineers, entrepreneurs, and creatives solving high level problems focusing on education, healthcare and transportation. These teams brought comprehensive solutions. The traditional design process still proves to be successful, however, linear in nature it is limiting in solutions.
Unexpected solutions can come occur when collaborating with various skill sets. When a solution is sculpted its best to iterate until its right, known as prototyping. During the iteration phase it is also best test. The analytics will help clarify the best decision. Where there are opportunities for innovation are the same opportunities for brands to set themselves a part. There are hidden opportunities for a brand to insert itself where it could lead a long term loyal customer by solving problems.
It is equally important adhere to brand’s look and feel. There is a delicate balance to it all. Aesthetically the results should be visually compelling and perform with superiority without having to sacrifice the look and feel. Often times when many people touch the product during the design process and it looses its visual appeal. Checkpoints throughout the design process can help solve this.
Tim Brown on Design Thinking
Why Design Thinking is so Important